The network is stuck….
Liberal and Progressives tend to NOT sit in front of TV’s for any length of time…
They use their phones and social media….
Fox has glam blondes to hold males….
Right leaners tend to be older and DO sit in front of their TV’s….
Let’s face it….
Right leaners are ALWAYS angry….
And there is TONS to be angry about in today’s America, which plays to Fox News base….
MSNBC WILL pick up come next year….
But with Hillary NOT feeding the hungry media…
And with a ton of GOP Presidential sweepstakes contestants making the rounds and the Republicans running Congress?
Democrats, the American Political left and MSNBC are starving…
It would be hard to imagine a news event better tailored to MSNBC’s Venn diagram of “lean forward” liberals and “place for politics” political junkies. Yet when Hillary Clinton, the Democrats’ presumptive 2016 presidential nominee, held a news conference about her private email use last week — a media frenzy that functioned, albeit inadvertently, as the informal launch to her highly anticipated campaign — less than 13 percent of the total cable news audience was tuned to the network.
The low turnout wasn’t a fluke: Year-to-date, MSNBC’s daytime viewership is down 21 percent overall and 41 percent in the coveted 25-to-54-year-old demographic, putting it in fourth place behind Fox News, CNN and CNN’s sister network HLN. Its prime-time ratings are down 24 percent and 42 percent, respectively. In both daytime and prime time, MSNBC is bringing in its smallest share of the demo since 2005, the year before Keith Olbermann’s scorched-earth admonitions of the Bush administration ushered in the current era of Rachel Maddow, Ed Schultz and Al Sharpton.
In a memo to staff in December, MSNBC President Phil Griffin conceded that the network is suffering: “It’s no secret that 2014 was a difficult year for the entire cable news industry and especially for MSNBC,” he wrote. But change was coming, Griffin promised, with “more announcements in the New Year.”
The extent of that change could be vast: In the months ahead, MSNBC is likely to shake up the bulk of its programming, moving some shows and canceling others, high-level sources at NBCUniversal told POLITICO. With a few exceptions — notably “The Rachel Maddow Show” and “Morning Joe” — every program is at risk of being moved or canceled, those sources said.
Share on Facebook