The new Nokia Lumia 920 is displayed during a news conference in New York, on Sept. 5, 2012.
Photographer: Jin Lee/Bloomberg
The Smartphone markets sets up for the iPhone5 rollout from Apple with new products of their own….
Nokia released a lineup of Lumia models yesterday with the latest Microsoft Corp. (MSFT) Windows Phone software, aiming to win back U.S. market share with better camera and mapping technology. Google’s Motorola Mobility (GOOG)division, meanwhile, unveiled a Razr phone whose 4.3-inch screen spans the entire device — without the typical frame or bezel.
The companies are racing to offer consumers more options before Sept. 12, when Apple Inc. (AAPL) is expected to unveil the next iPhone. Apple’s rivals are trying to prove they can break more ground than the Cupertino, California-based company, which hasn’t radically changed the iPhone’s design since its 2007 debut. As Samsung Electronics Co. and Research In Motion Ltd. also prepare new phones, the pressure on Apple is mounting.
“You are seeing a much more competitive market — features and functions are coming at Apple pretty fast,” said Al Hilwa, an analyst at Framingham, Massachusetts-based IDC. “You can certainly see a narrowing in the edge Apple has, but they still have an edge in usability and design. A lot depends on what Apple announces.”
Both Nokia and Motorola Mobility held events in New York yesterday to introduce the new phones. To make it easier for media to attend, Nokia even ferried reporters from its event to the Motorola press conference in a large blue bus — with the words “I love Nokia” emblazoned on the side.
Motorola Mobility updated its phone lineup with three models, including one with an edge-to-edge screen. The products, which will be offered by Verizon Wireless, marked the company’s biggest release since Google paid about $12.5 billion to acquire the phone maker in May.
The centerpiece of the lineup is the Razr M, a full-screen smartphone with a 4.3-inch display. The phone, which went on sale yesterday for $99 with a two-year contract, has a 1.5- gigahertz dual-core processor and an 8-megapixel camera.
Apple will announce a new iPhone with a larger screen and thinner body at its Sept. 12 event, according to two people familiar with the matter. Apple kept the iPhone body the same in last year’s upgrade, so the design overhaul represents the first since 2010…..
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