Kneeling isn’t hurting the NFL…Overexposure is….

The idea has been brought up that the kneeling during the national anthem was the causing the National Football owners a loss in viewership….

A few of those owners have been quietly expressing frustration with the continuing of the action by their players…

But the Wall Street Journal is out with different reason for a decline in people watching NFL games…

Too much product ….

Image result for National Football League

Media executives are rallying around an explanation for the National Football League’s declining TV ratings: too much football available in too many places.

Total NFL ratings through the first seven weeks have declined 5% compared with last year and about 15% versus the same stretch in 2015, which was a very strong season for the league.

The league’s aggressive media strategy in recent years has led to a flurry of new offerings: an increase of Thursday night games; games available on Verizon mobile phones and Amazon’s streaming service; highlights on the NFL-owned cable channel RedZone and social-media platforms; and full-game replays on an NFL subscription service called GamePass.

The fear among TV executives is that this has backfired, devaluing the programming.

“I think there’s a question mark for the NFL, which is just to think hard about how they are licensing,”…

More…

image…reuters.com

Share on Facebook

Leave a Reply

Your email address will not be published.