The US is behind in fast net’ service…New web address suffixes are coming…

The United States, the country that invented the Internet, is falling dangerously behind in offering high-speed, affordable broadband service to businesses and consumers, according to technology experts and an array of recent studies.

In terms of Internet speed and cost, “ours seems completely out of whack with what we see in the rest of the world,” said Susan Crawford, a law professor at Yeshiva University in Manhattan, a former Obama administration technology adviser and a leading critic of American broadband.

The Obama administration effectively agrees.

“While this country has made tremendous progress investing in and delivering high-speed broadband to an unprecedented number of Americans, significant areas for improvement remain,” said Tom Power, deputy chief technology officer for telecommunications…..

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ICANN ( Internet Corporation for Assigned Names and Numbers ) began accepting applications for the new suffixes — officially known as generic top-level domains, or gTLDs — in early 2012, and a slew of companies plunked down the $185,000 fee to throw their hat in the ring.

The program attracted an array of domain companies as well as well as larger firms seeking the right to operate their own brand names as an ending — for example, .cadillac or .mcdonalds. Tech giants like Google and Amazon.com also spent millions on an array of applications for terms such as .app and .search.

As the expansion process moves forward, the domain industry is pushing to raise awareness of the new options.

The largest domain-name seller, GoDaddy, is notifying its existing customers of the new endings that will soon be available. Once they are, the company plans to ramp up its advertising efforts even further, said Mike McLaughlin, GoDaddy’s vice president of domains.

Another domain-name seller, 1and1.com, launched a multimillion dollar ad campaign this fall aimed at explaining the arrival of new gTLDs. Some companies are offering preregistrations for website names on the new endings.

There are about 20 existing suffixes, dominated by the popular .com. Most consumers are familiar with a handful of other endings like .net, .gov and .edu. Polls, however, show a vast majority of Internet users don’t know about the coming expansion.

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