The Obama campiagn moves its social media operation into high gear…..
While the media has focused on the campaign ad spending thing…
The Obama people concentrate on reaching MORE people directly thru social media to get their message out…
And to get their votes locked in…
“It’s all about the data this year and Obama has that. When a race is as close as this one promises to be, any small advantage could absolutely make the difference,” says Andrew Rasiej, a technology strategist and publisher of TechPresident. “More and more accurate data means more insight, more money, more message distribution, and more votes.”
Adds Nicco Mele, a Harvard professor and social media guru: “The fabric of our public and political space is shifting. If the Obama campaign can combine its data efforts with the way people now live their lives online, a new kind of political engagement — and political persuasion — is possible.”
Launched two weeks ago, Obama’s newest innovation is the much anticipated “Dashboard” , a sophisticated and highly interactive platform that gives supporters a blueprint for organizing, and communicating with each other and the campaign.
In addition, by harnessing the growing power of Facebook and other online sources, the campaign is building what some see as an unprecedented data base to develop highly specific profiles of potential voters. This allows the campaign to tailor messages directly to them — depending on factors such as socio-economic level, age and interests.
The data also allows the campaign to micro-target a range of dollar solicitations online depending on the recipient. In 2008, the campaign was the first to maximize online giving — raising hundreds of millions of dollars from small donors. This time, they are constantly experimenting and testing to expand the donor base.
More…
Note..…. This Politico piece had over 880 facebook likes and over 300 tweet ‘s when I wrote it…
Share on Facebook
0 Comments.